FARA by HOI · Insurance & Takaful Partners
FARA handles renewals, reminders, and retention automatically. Every message goes out from your number. Every policy earns your service fee. Your customers stay yours.
Assalamualaikum Pak Hafiz, renew roadtax kita bulan depan. Saya dah sediakan link untuk Pak Hafiz 👇
khalid.hoi.my/renew/PHF...
09:02 ✓✓Ok Khalid, boleh proceed 👍
09:04Two reminders reach your customer. One from a company number. One from someone they already know. You know which one gets a reply.
Dear customer, your vehicle WXY1234 road tax expires in 30 days. Please renew at hoi.my
09:00 ✓Generic. Feels like spam.
Pak Hafiz, renew roadtax kita bulan depan. Saya dah sediakan link 👇
khalid.hoi.my/renew/...
09:02 ✓✓Ok Khalid, boleh proceed 👍
09:04Personal. From their person. Gets a reply.
With Liza, every reminder goes from your WhatsApp number, through Liza's built-in channel. The customer sees you, not a company. The conversation starts. The renewal follows.
The one nobody else does
In Malaysia, your driving licence expires on your birthday. Every year. Most drivers only find out at a roadblock.
Liza sends your customers a birthday greeting every year, and quietly reminds them their licence is due for renewal. The one who remembered their birthday is the one they remember.
One message. Two reminders. Zero effort from you.
Fully Automated
Every step of the renewal lifecycle runs without manual intervention. Policy issued the moment your customer pays.
Renewal
Insurance, takaful and roadtax renewal in one transaction. Live connections to Malaysia's leading insurers.
Reminder
Automated renewal reminders reach your customers before expiry via WhatsApp and email. Powered by Liza.
Relation
Your branded subdomain, your customer list, your identity. FARA manages the relationship infrastructure for you.
Retention Automation
Customers who renew once renew again. FARA keeps them coming back through your channel, not someone else's.
Built by HOI. Used by HOI. The same platform you are joining is the one we run our own renewal business on.
What you get on FARA
The moment you register, you get yourname.hoi.my. Think about what that means: .com.my signals a Malaysian company. .hoi.my signals Malaysian insurance. Your subdomain doesn't just carry your name. It carries the weight of the domain. Customers see it and already know what you do.
Upload your logo, set your background, link your social media. Your identity, on Malaysia's insurance domain.
HOI's platform connects directly to Malaysia's leading insurers and takaful operators. When your customer completes payment on your subdomain, their policy is issued in real time. No manual processing for standard renewals.
Your customers send a plate number via WhatsApp and receive an instant quote. No app, no form, no friction.
Insurance and takaful confirmed instantly. Roadtax processed by our back-office team and updated in MyJPJ. Email confirmation sent to your customer. You sell. We handle the rest.
Your complete digital presence
FARA's SEO infrastructure handles the technical foundation: structured data, schema markup, and rich snippets for your insurance products in Google Search. You configure your own analytics and advertising pixels.
Google Analytics
Track every visitor, session, and conversion on your subdomain.
Google Tag Manager
Add any marketing or tracking tag without touching code.
Google Search Console
Verify your subdomain, monitor search rankings, index your pages.
Facebook Pixel
Retarget visitors and build custom audiences for your renewal offers.
Google Site Verification
Connect your subdomain to Google's full ecosystem of tools.
Facebook Verification
Verify your business presence on Facebook and Meta tools.
Facebook App ID
Full Facebook SDK integration for your subdomain.
TikTok Ads
Reach the TikTok generation with your renewal offers and retargeting.
Built in for every partner subdomain
FARA generates Schema.org structured data automatically. Your insurance and takaful products appear as rich results in Google Search, with star ratings, prices, and policy details. No JSON-LD to write.
Your service fee
Every direct renewal
HOI pays you a 5% service fee for every insurance and takaful transaction completed through your FARA link. Calculated automatically. Request settlement via your FARA dashboard once you hit RM200.
Partner network
Every partner you bring onto the platform earns you a 1% service fee on their transactions too. Your network grows. So does your income.
Minimum payout RM200. Request settlement anytime via your FARA dashboard.
Premium add-on at liza.hoi.my
Your customers see a WhatsApp message from the person they already know. Not a company blast. Not a generic sender. From you. That's why Liza's open rates are different.
Already on FARA? Register at Liza with your FARA account and get 3 months free, automatically. No promo code needed.
08:02Renewal reminder sent toWXY1234WhatsApp (your number)
08:07Birthday + licence reminder sent toAli bin AhmadWhatsApp (your number)
08:12Renewal reminder sent toABG8891Email
Running. Next poll in4 min 22 sec
The compounding effect
Every customer in your FARA database is in your pipeline. They get there when they register on your subdomain, or when you add them manually through FARA or Liza. Their expiry date auto-refreshes every year.
If a customer renewed elsewhere this year, Liza reminds them again next year. And the year after. This continues automatically until they renew through you, or sell their vehicle. A partner who has been on FARA for five years has five years of accumulated pipeline being worked by Liza, every year, without lifting a finger.
You don't lose a customer because you missed this year. You just get another year to reach them.
Customer pipeline grows as you add and retain. Liza works all of it, every year.
Get started
Free during the introductory phase. You need a valid Malaysian IC and an active bank account.
Your yourname.hoi.my page is configured via our platform. Upload your logo, set your background, link your social profiles.
Share your subdomain. Every renewal through your link earns a 5% service fee. Request settlement from your FARA dashboard when you reach RM200.
Optional but powerful. Register at liza.hoi.my using your FARA account and get 3 months free as a FARA partner. Your customers will never miss a renewal again.